Fractional CMO & Growth Strategy
Revenue Systems That Scale.
I help B2B SaaS, CPG, marketplace, and DTC companies architect scalable revenue systems — full-funnel strategy and hands-on execution that compounds quarter over quarter.
What I Do
Executive-level growth strategy and hands-on execution for companies ready to break through to their next revenue milestone.
Growth Architecture
Full-funnel revenue strategy connecting demand capture, activation, and retention into one compounding system.
Learn moreProduct-Led Growth
Activation velocity, PQL scoring, and expansion modeling that turn product usage into predictable revenue.
Learn moreRevOps & Attribution
Measurement discipline that maps revenue to marketing inputs so you allocate capital with precision.
Learn moreOperational Efficiency
Modern workflows, intelligent tooling, and automation that compress execution timelines and free up team capacity for higher-leverage work.
Learn moreThe Numbers
Years in growth & revenue leadership
Pipeline growth for recent SaaS client
CAC reduction for construction tech platform
Revenue multiplier at marketplace platform
Real Results
Outcomes from recent engagements. Company details anonymized pending client approval.
10x Pipeline Growth
Rebuilt the revenue engine across three product lines for a PE-backed behavioral health technology platform serving employers, clinics, school districts, and managed care organizations. Restructured demand capture, activation, and sales handoff to increase qualified pipeline by 10x.
20% Retention Improvement
Developed the 2026 annual operating plan for a Unilever-owned, billion-dollar CPG brand and category leader. Redesigned the retention program from cohort analysis through lifecycle automation, delivering a 20% improvement in customer retention rates.
40% CAC Reduction
Overhauled the acquisition architecture for a billion-dollar-valuation commercial construction technology platform backed by $250M+ in venture funding. Systematized demand capture channels and improved measurement discipline to reduce customer acquisition cost by 40%.
How I Work
Embedded with your team on a fractional basis. Strategic clarity meets hands-on execution.
Diagnose
Full audit of your growth architecture: channels, activation, retention, unit economics, and team capacity. I identify the highest-leverage bottleneck.
Architect
Build a 90-day roadmap with clear priorities, owners, and success metrics. No 60-page decks. One actionable plan your team can execute.
Execute
I work alongside your team 2-3 days per week. Hands on the keyboard, not just in the boardroom. I build the workflows, systems, and measurement discipline that let your team move faster with fewer resources.
Scale
Data-driven iteration on what's working. Kill what's not. Double down on compounding channels. Build the systems so growth sustains after I step back.
Ready to Build Your Growth Engine?
Book a 30-minute strategy call. We'll diagnose your biggest growth bottleneck and map out what it would take to fix it.