Download the Product-Led Growth Scorecard
Score your activation velocity, PQL readiness, and expansion modeling to understand where your biggest growth leverage points are.
What's Included
Activation Framework
Define your critical path to core value and measure activation velocity across cohorts. Understand if your payback period is constrained by activation speed.
PQL Scoring Model
Learn how to score product-qualified leads based on activation depth, breadth, team size, usage intensity, and cohort velocity. Route PQL leads to sales with confidence.
Expansion Checklist
Identify which product behaviors predict expansion revenue. Build your expansion modeling framework and understand your net revenue retention drivers.
Revenue Alignment Worksheet
Connect product metrics to marketing, sales, and customer success decisions. Build revenue feedback loops that compound your growth.
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Why Product-Led Growth Matters
PLG is not a signup model. It is a revenue system. When product behavior connects directly to acquisition efficiency, expansion revenue, and capital allocation decisions, growth compounds.
The companies that build real PLG operating systems grow 2x to 3x faster than companies with good products but no PLG architecture. This scorecard helps you measure where you are and build your roadmap.